First edition of BILD

Source: aref Front page of the first edition of BILD

The German publisher Axel Springer intends to give an „answer to television in print“ when he publishes the first edition of the newspaper Bild on 24 June 1952 with a print run of 250,000 copies. The English „Daily Mirror“ is the model for the four-page gazette. Bild is distributed free of charge on its first day of publication. Subsequently the paper sells for 10 German pfennigs a copy and rapidly gains a central position in Germany’s media landscape.